Saint Paul Business School asked me to develop a project for their social media advertisement. The video suggests is prospect writers and researchers publish their manuscripts with the Saint Paul publishing house.
The final project consists of a video for Youtube and more three short videos to Instagram and Linkedin.
Pre-production for character
phone mockup: freepik
pre-production for character
I started the project by observing the visual identity already existing and thinking of some visual solutions with the script that the Marketing team sent to me. I created some storyboards, color studies, and developed animatics to send to Saint Paul endorse.
After their approval, I could coordinate all the jobs, and direct a short team to produce the video from youtube.
Our deadline was 2 weeks to develop the characters, props, prepare to animate, and finish. I organized the crew to potentialize our skills. I was the leader of the team, and Renan Games (instagram: @renan.gdc) worked at pre-production with drawing characters and props with me, and Edson Yassou (instagram: @edson.yassuo) was responsible for motion graphics and finalizing the Youtube video.
When the video was ok, I got the opportunity to animate the short videos to social media.
Thank you to be interested in this project. Feel free to contact me for talk about job experiences. =]
